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Tag Archives: Linda Popky
Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace
Wayne Cerullo Chief Prospect Officer B2P Partners www.b2ppartners.com Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged ABM, B2B, B2P, Linda Popky, marketing thought leadership, Martech, personas, RePossibility, SaaS, Wayne Cerullo
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Top of Mind Thursday March 7, 2019: What Part of This is Not Clear?
Picture this. You make a reservation for a rental car on a Hawaiian island from a major car rental firm. When you arrive on time at the rental car area, you wait not one but two full hours to get … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Budget, Hawaii, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, rental car, Top of Mind Thursday
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Empowering Ourselves: Using Thought Leadership to Drive Business Success
Robin Farmanfarmaian Speaker and Entrepreneur www.robinff.com Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, driving high-level business development for cutting-edge medical and biotech companies. She is currently a VP at Actavalon, a company focused on curing cancer; and … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged #MeToo, Actavalon, Linda Popky, marketing thought leadership, MindMaze, Patient as CEO, Robin Farmanfarmaian, Thought Leader Formula
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Top of Mind Thursday February 28, 2018: Fixing What’s Not Working
I’m occasionally asked by a client to help them fix something that’s not working–they aren’t meeting their goals, can we figure out why? Business isn’t where it should be–is there something Marketing can do to help? … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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