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Tag Archives: Linda Popky
Top of Mind Thursday July 12, 2018: Not Caving Into Pressure
On Tuesday, the world breathed a collective sigh of relief as the last members of a Thai soccer team and their coach were safely extracted from a cave where they’d been trapped for 18 days due to unexpected heavy rains. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged cave, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, rescue, soccer, Thai, Thailand, Top of Mind Thursday
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Just a Moment for Marketing: Friction Point: When Friction Sparks Change
Linda asks: What happens when friction does not sponsor constructive change?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Top of Mind Thursday July 5, 2018: We Hold These Truths To Be Self-Evident
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. That to secure these rights, governments … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged 4th of July, Declaration of Independence, Independence Day, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday June 28, 2018: Driving Change
It was nearly 10 months ago that Dara Khosrowshahi accepted the position of CEO at troubled ride share company Uber. The former CEO of Expedia, he was relatively unknown and the issues at his new job seemed quite large: ongoing … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Dara Khosrowshahi, Expedia, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Uber
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