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Tag Archives: market research
Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company
Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged benchmark surveys, best practices, Jen Berkeley Jackson, Linda Popky, market research, marketing thought leadership, The Insight Advantage, UCSC Extension Silicon Valley
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Just a Moment for Marketing: Start at the Beginning
LInda recommends: Invest in the core basics: strategy, market analysis and customer research.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer research, customer retention, customers, Leverage2Market, Linda Popky, market analysis, market research, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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