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Tag Archives: marketing
The Beatings Will Continue Until Morale Improves
This week, the CEO of online retailer Wayfair told his employees they need to work harder, put in longer hours, and avoid laziness to help the company be more successful. As a retailer of home goods, Wayfair did extremely well … Continue reading
Posted in l2massociates, Leverage2Market, Linda Popky, Top of Mind Thursday Memo
Tagged marketing, pandemic, Top of Mind Thursday, wayfair
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Top of Mind Thursday – July 21, 2022: A Rose By Any Other Name
If Pennsylvania had a state condiment, there’s no doubt it would be Heinz Ketchup. Pennsylvanians are fanatic about their ketchup (which must be Heinz–anything else is simply catsup). Heinz has been headquartered near Pittsburgh, PA for more than 16o years, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged brand loyalty, brand marketing, L2M Associates, Linda Popky, marketing, rebranding
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Top of Mind Thursday – June 2, 2022: HoJos is NoMo
The last Howard Johnson’s restaurant in America, in Lake George, NY, closed recently. While Millennials and Gen Zers are saying, “Howard WHO?”, those of us of a certain age remember a time when the orange roofs of Howard Johnson’s were … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Americana, HoJo, Howard Johnson, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, restaurant, RIP, Top of Mind Thursday
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