Tag Archives: marketing consultant

Just a Moment for Marketing: The Wayne Gretsky Principle

Linda advises: Get out and take your shot with marketing.

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Just a Moment for Marketing: Nobody Goes There Anymore; It’s Too Crowded

Linda advises: Stand out in your market by being in the right place. Don’t get lost in the crowd.

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Just a Moment for Marketing: Throwing Good Money After Bad

Linda advises: It doesn’t pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.

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Just a Moment for Marketing: What You Measure is What You Get

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring? Be careful when you choose goals and metrics. You may actually get … Continue reading

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