Tag Archives: marketing consultant

Just a Moment for Marketing: It’s What Customers Don’t Tell You That Matters

Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don’t often tell you what they need.

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Just a Moment for Marketing: It’s Not About You. It’s About Them.

Linda explains the difference between a feature and a benefit. Features are about you and your offerings. Benefits are about your customers. When in doubt, remember, it’s not about you, it’s about them – your customers.

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Just a Moment for Marketing: The Best Kept Secret

Linda Popky advises: No matter how good you are, you won’t meet your full business potential if you don’t tell people what you are offering and how you can help them. That’s where marketing comes in. Don’t let yourself be … Continue reading

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Just a Moment for Marketing: Practice Makes Permanent

Linda Popky advises: Actions become engrained as habits making them that much harder to change. The time to fix “wrong” actions is now, before they become part of the landscape.

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