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Tag Archives: Marketing Metrics Handbook
Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits?
Roger J. Best Our latest episode of MarketingThoughtLeadership, features Roger J. Best, emeritus professor of marketing at the University of Oregon, and the author of the recently released Marketing Metrics Handbook, talking about the importance of using marketing metrics to measure … Continue reading
Posted in Marketing Strategy
Tagged Linda Popky, Marketing Metrics Handbook, marketing profitability, marketing thought leadership, measuring marketing profits, Roger J. Best, University of Oregon
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