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Tag Archives: marketing strategy
Top of Mind Thursday March 30, 2017: Not Playing the Game
On March 11th, the NBA’s league-leading Golden State Warriors arrived in San Antonio to play the second-best Spurs, having lost 5 of their last 7 games. Instead of pushing his team to play their hardest against a strong competitor, Coach … Continue reading
Top of Mind Thursday March 16, 2017: Storming Along with Stella
The Northeastern US was hit with a major snowstorm this week, dumping as much as 30 inches of snow in some communities. There’s been a recent trend in naming winter storms, just like hurricanes. Yet calling this event Stella … Continue reading
Top of Mind Thursday March 9, 2017: Do We Really Need a Day for Women?
Yesterday was International Women’s Day–a day to focus on celebrating women’s achievements and contributions and eliminating gender inequality. In the US, many women wore red and some went on a one-day strike to highlight what life would be like without … Continue reading
Top of Mind Thursday March 2, 2017: The Envelope, Please
Sunday’s Academy Award ceremony had more of a plot twist than some of the actual films under consideration. Warren Beatty and Faye Dunaway gave out the award for best picture to the wrong film–because the envelope in their hands contained … Continue reading