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Tag Archives: marketing strategy
Top of Mind Thursday February 23, 2017: Responding to a Grave Danger
Last week, more than 100 graves were desecrated in a Jewish cemetery near St. Louis, MO. This was not a simple act of vandalism. To systemically dislodge such large monuments. weighing hundreds of pounds each, required pre-planning, coordination, and a … Continue reading
Top of Mind Thursday February 16, 2017: A Wet and Wild Ride
The emergency spillways at California’s Oroville Dam sat empty and unused for nearly 50 years, seeming almost like an afterthought. Until this week, when they became critical. Record rainfall in Northern California caused water levels in the dam, the highest … Continue reading
Top of Mind Thursday February 9, 2017: Till the Fat Lady Sings
The old adage says that the show isn’t over till the fat lady sings. In the case of Sunday’s Super Bowl, that song came in overtime. If you checked the game score at halftime, it looked like the Atlanta Falcons … Continue reading
Top of Mind Thursday February 2, 2017: Owning Your Story
Yesterday, I had the privilege to attend the 3rd annual Watermark Conference for Women in San Jose. Over 6500 people, mostly women, this event to hear speakers like Sheryl Sandberg, and former Secretaries of State Madeleine Albright and Condoleeza Rice. … Continue reading