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Tag Archives: marketing strategy
Top of Mind Thursday December 10, 2015: Life Saving Customer Service
Thirty minutes into my cross-country flight yesterday, there was a PA announcement looking for a medical provider onboard. It turned out a woman in the row in front of me was having some kind of medical issue. Someone came forward … Continue reading
Top of Mind Thursday December 3, 2015: Are We Black Friday’d Out?
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Wellness Wednesday. We’ve now used almost every day of the week to target holiday sales. The question is whether any of this is working anymore. Online sales for Cyber Monday started … Continue reading
Top of Mind Thursday November 26, 2015: Beyond Feasting, Football, and Frenzy
Today, Americans celebrate the Thanksgiving holiday–a time of feasting, football, and preparation for the frenzied start of the holiday shopping season. We each have much to be thankful for–regardless of our individual circumstances. This year, in the shadow of recent … Continue reading
Top of Mind Thursday November 19, 2015: Tackling Terror
Last Friday, the world was stunned by a series of synchronized terror attacks throughout Paris. A soccer stadium, a music hall, restaurants, and cafes were all attacked in quick succession. The human toll in terms of death and injuries is … Continue reading