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Tag Archives: marketing strategy
Top of Mind Thursday November 12, 2015: Brewing Controversy
Starbuck’s release of their annual red holiday cup has caused quite a stir in some circles–not for what’s on the cup but for what’s NOT there. This year the coffee chain’s holiday cups don’t have any specific wording or images–they’re … Continue reading
Top of Mind Thursday November 5, 2015: On a First Name Basis
On Tuesday, I heard Oprah speak at a conference in San Jose. Yesterday, I was at a reception for Hillary. I don’t have to tell you their last names–you know who they are. Just like Madonna and Sting in the … Continue reading
Top of Mind Thursday October 29, 2015: Standing Out by Getting Out
Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season. This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for … Continue reading
Top of Mind Thursday October 22, 2015: Back to the Future Again
Yesterday was “Back to the Future Day,” the actual day Marty McFly and Doc travel forward to in the 1985 film Back to the Future. The 2015 envisioned included flying cars, hoverboards, and garbage-driven fusion reactor-powered cars–things we don’t have … Continue reading