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Tag Archives: marketing thought leadership
Achieving Liftoff: How to Plan Product Launches That Soar
Jane Willis Partner Proper Rebel www.goproperrebel.com Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was … Continue reading
The Law of Attraction: Why Magnetic Leadership is Critical for Success
Roberta Matuson President Matuson Consulting www.matusonconsulting.com For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic … Continue reading
Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company
Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine … Continue reading
Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle
Lee Caraher CEO DoubleForte PR & Digital Marketing www.leecaraher.com Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based … Continue reading