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Tag Archives: marketing thought leadership
Exploiting Big Opportunities with Big Data
Wes Trochlil President, Effective Database Management www.effectivedatabase.com Wes Trochlil, president of Effective Database Management, has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, Canada and Australia. With nearly 100 articles and hundreds of … Continue reading
Marketers: It’s Time to Lead by Letting Go
Terri Griffith, Ph.D. Chair, Management Dept., Santa Clara University www.terrigriffith.com Prof. Terri Griffith is an expert on the process of making combined technology and organization decisions, and then working these changes into an organization. These ideas are outlined in her … Continue reading
Warning! 80% of Your Revenue May Be Walking Out the Door
Jeff Weinberger DS3 Consulting www.dsthree.com Known as “the disruptive marketing guy,” DS3 founder Jeff Weinberger found his passion in helping organizations identify and develop critical, yet often overlooked, strategic opportunities. With a reputation for being innovative and, well, disruptive, he … Continue reading