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Tag Archives: marketing thought leadership
Leveraging Social Media in Global Launches
Join us for the latest video episode of MarketingThoughtLeadership where Karina Jensen, international management consultant and change facilitator, tell us about her recent research into the adoption of social media in product launch efforts around the world. Watch now.
Where B2B Marketing is Going in Silicon Valley
Join us for the latest episode of MarketingThoughtLeadership.com where Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, discussed the new direction for the organization and explains how BMA provides value to business-to-business focused marketers. Listen … Continue reading
Using Social Media to Take Product Launches to a Whole New Level
In our latest video interview in MarketingThoughtLeadership, social media enthusiast and marketing innovator LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in … Continue reading
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis Bingham Join us for the next episode of our podcast series, MarketingThoughtLeadership.com, where Curtis Bingham, founder and Chief Executive Officer of the Chief Customer Officer (CCO) Council, discusses how the CCO role is evolving and why this function is … Continue reading