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Tag Archives: marketing thought leadership
Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits?
Roger J. Best Our latest episode of MarketingThoughtLeadership, features Roger J. Best, emeritus professor of marketing at the University of Oregon, and the author of the recently released Marketing Metrics Handbook, talking about the importance of using marketing metrics to measure … Continue reading
The New How: How Organizations Can Create Better Results Together
Nilofer Merchant Join us for the latest episode of Marketing Thought Leadership where Nilofer Merchant CEO of Rubicon Consulting and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy tells us about the tools … Continue reading
Customer Relevance: Why Use Case-Driven Value Matters to Marketing
Lilia Shirman In the latest episode of Marketing Thought Leadership, Lilia Shirman of The Shirman Group talks about use case-driven value and why it’s so important for Marketing. Lilia tells us why Marketing organizations should be focusing on customer relevance, … Continue reading
Getting Publicity in a Web 2.0 Social Media World
Wondering how to publicize your business or organization in this new social media world? Join us for the next episode of Marketing Thought Leadership, where Dan Janal, founder and president of PR Leads Plus, tells us how to effectively get … Continue reading