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Tag Archives: marketing thought leadership
Leveraging Facebook to Brand Your Business
The latest episode of our MarketingThoughtLeadership podcast series features Roger Katz, the founder and leader of Friend2Friend, discussing how brands can use Facebook to interact and engage with their customers in new and powerful ways. Listen now as Roger explains … Continue reading
The Case for Creating Market-Driven Culture
In the latest episode of MarketingThoughtLeadership, Chris Brown, Partner and CEO of MarketCulture Strategies, explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI). Listen now as Chris explains why applying marketing as a discipline … Continue reading
Why Creating Green Value Makes Good Marketing Sense
In the latest episode of MarketingThoughtLeadership, environmental and health trend expert Colette Chandler tells us why creating authentic green value should be an integral part of every organization’s marketing strategy. Listen now.
Why Products Matter for Service Firms
In the latest episode of MarketingThoughtLeadership, renowned law business expert Ed Poll, principal of LawBiz, tells us why product creation is critical to the success of professional services firms–as a way to generate credibility, visibility, and passive income, and to … Continue reading