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Tag Archives: marketing thought leadership
Why Marketers Need to Know About Inclusion and Diversity
There are many benefits to building a diverse, inclusive workforce, but how does this relate to marketers? In the latest episode of Marketing Thought Leadership, diversity expert Simma Lieberman explains how knowing about and implementing inclusions and diversity programs can … Continue reading
Posted in Marketing Strategy
Tagged diversity, inclusion, Linda Popky, marketing thought leadership, Simma Lieberman
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How to Measure the Effectiveness of Social Media — REALLY!
In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media. Listen now.
Posted in Marketing Accountability
Tagged Katie Payne, Linda Popky, marketing thought leadership, social media measurement, The Measurement Standard
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What You Don’t Know About Your Online Reputation CAN Hurt You
Learn about the importance of online reputation management, including how to monitor your current reputation, what you need to do to repair damage, and how to stay ahead of the curve in the future. Listen to expert Celeste Bishop discuss … Continue reading
Posted in Marketing Strategy
Tagged Celeste Bishop, marketing thought leadership, online reputation management
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New Podcast: Lead Generation–we’ve got to be able to do better than this
Lead generation and sales force automation expert Dave Taber talks about what’s wrong with many of today’s lead generation systems in the latest episode of our Marketing Thought Leadership podcast series. Dave is the author of a new book entitled … Continue reading
Posted in Marketing Strategy
Tagged Dave Taber, lead generation, marketing thought leadership, sales force automation, salesforce.com
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