Tag Archives: marketing thought leadership

Why Marketers Need to Know About Inclusion and Diversity

There are many benefits to building a diverse, inclusive workforce, but how does this relate to marketers? In the latest episode of Marketing Thought Leadership, diversity expert Simma Lieberman explains how knowing about and implementing inclusions and diversity programs can … Continue reading

Posted in Marketing Strategy | Tagged , , , , | Comments Off on Why Marketers Need to Know About Inclusion and Diversity

How to Measure the Effectiveness of Social Media — REALLY!

In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media. Listen now.

Posted in Marketing Accountability | Tagged , , , , | Comments Off on How to Measure the Effectiveness of Social Media — REALLY!

What You Don’t Know About Your Online Reputation CAN Hurt You

Learn about the importance of online reputation management, including how to monitor your current reputation, what you need to do to repair damage, and how to stay ahead of the curve in the future. Listen to expert Celeste Bishop discuss … Continue reading

Posted in Marketing Strategy | Tagged , , | Comments Off on What You Don’t Know About Your Online Reputation CAN Hurt You

New Podcast: Lead Generation–we’ve got to be able to do better than this

Lead generation and sales force automation expert Dave Taber talks about what’s wrong with many of today’s lead generation systems in the latest episode of our Marketing Thought Leadership podcast series. Dave is the author of a new book entitled  … Continue reading

Posted in Marketing Strategy | Tagged , , , , | Comments Off on New Podcast: Lead Generation–we’ve got to be able to do better than this

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats