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Tag Archives: marketing thought leadership
New Podcast: Why Marketing Operations Matters
Listen to our latest podcast with Gary Katz of Marketing Operations Partners, defining marketing operations and discussing why this matters to the marketing function. Go to podcast.
New Podcast: The Case for Measuring Marketing ROI
Check out our latest podcast: Jim Lenskold, the man who literally wrote the book on measuring return on investment for marketing, discusses why it’s so critical now for organizations to measure the return they get on their marketing investments in … Continue reading
New Podcasts: Marketing in the New Reality and the Key to Building Brand Advocates
Check out our two latest podcasts: Million Dollar Consultant Alan Weiss talks about Marketing in the New Reality: How Consultants Can Be Successful in the New Environment Brand guru Brandon Murphy of 22 Squared discusses brand advocacy–why it’s important and … Continue reading
New Podcast: How the Art of Corporate Resilience Impacts Marketing
Our newest interview in the Marketing Thought Leadership podcast series is now live. Pamela S. Harper of Business Advancement talks about why corporate resilience is so important in today’s economy, and how marketing can play such a pivotal role in … Continue reading