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Tag Archives: marketing
Top of Mind Thursday December 19, 2019: When The Very Best Isn’t Enough
For 75 years, the Hallmark Company has used the marketing slogan, “When you care enough to send the very best.” Last week, we found out that you can’t send the very best if you’re not representing … Continue reading
Top of Mind Thursday December 12, 2019: Spin Cycle
The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to … Continue reading
Top of Mind Thursday December 5, 2019: Play it Again Sam
This morning, I got an email message from Spotify telling me they’d compiled a list of all the music I’d listened to this past year–by artist, genre, even by season of the year. Of course, I … Continue reading
Top of Mind Thursday November 28, 2019: Once More, With Gratitude
Thanksgiving Day. The day when we eat a big festive turkey meal, watch parades and football games, plan our holiday shopping strategy, engage in spirited family discussions, and, hopefully, express our gratitude for what we have. … Continue reading