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Tag Archives: marketing
Top of Mind Thursday April 4, 2019: Turbulent Skies for Boeing
It now appears that last month’s Ethiopian Air crash of a Boeing 737 MAX8 may have been caused by the same issue that downed a Lion Air plane less than six months earlier. Flying is still … Continue reading
Top of Mind Thursday March 7, 2019: What Part of This is Not Clear?
Picture this. You make a reservation for a rental car on a Hawaiian island from a major car rental firm. When you arrive on time at the rental car area, you wait not one but two full hours to get … Continue reading
Top of Mind Thursday February 28, 2018: Fixing What’s Not Working
I’m occasionally asked by a client to help them fix something that’s not working–they aren’t meeting their goals, can we figure out why? Business isn’t where it should be–is there something Marketing can do to help? … Continue reading
Top of Mind Thursday February 21, 2018: The Power of the Herd
Measles is a highly contagious disease that sickened nearly 50,000 people a year, killing 500 in the mid-1950s. It was practically eradicated by the end of the 20th century. Until it wasn’t. In 2012, there were only 55 cases reported throughout the … Continue reading