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Tag Archives: Nike
Top of Mind Thursday December 12, 2019: Spin Cycle
The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged advertising, exercise bike, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nike, Peloton, Top of Mind Thursday
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Top of Mind Thursday September 6, 2018: They Just Did It
This week, Nike celebrated the 30th anniversary of their “Just Do It” advertising campaign by launching an ad featuring former NFL quarterback Colin Kaepernick, who started the practice of kneeling during the playing of the national anthem at NFL games. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Colin Kaepernick, Just Do It, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nike, Top of Mind Thursday
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