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Tag Archives: Nilofer Merchant
The New How: How Organizations Can Create Better Results Together
Nilofer Merchant Join us for the latest episode of Marketing Thought Leadership where Nilofer Merchant CEO of Rubicon Consulting and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy tells us about the tools … Continue reading
Posted in Marketing Strategy
Tagged collaboration, Linda Popky, marketing thought leadership, New How, Nilofer Merchant, Rubicon Consulting
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Marketing Strategy Roundtable: The New How: Enabling the Front Lines of Change
We kicked off the Northern California Business Marketing Association (BMA) Marketing Strategy Roundtable this morning with a great presentation from Brett Olszewski, Chief Sales and Marketing Officer of K/P Corporation about Closed Loop On Demand Marketing. Mark your calendars for next … Continue reading
Posted in Marketing Strategy
Tagged Business Marketing Association, Linda Popky, marketing strategy, New How, Nilofer Merchant, NorCAL BMA, Rubicon, Silicon Valley
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New Silicon Valley Marketing Strategy Roundtables Start in January
Mark your calendar for the first Northern California Business Marketing Association (BMA) Marketing Strategy Roundtable breakfast meeting on Tuesday, January 26th in Palo Alto. I’m very pleased to be hosting this brand new series, modeled after BMA’s successful roundtables series … Continue reading
Posted in Marketing Strategy
Tagged Brett Olszewski, Linda Popky, marketing strategy, Nilofer Merchant, Northern California Business Marketing Association, roundtable, Silicon Valley
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