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Tag Archives: NorCAL BMA
Influencing the Enterprise: Driving Strategic Impact Through Marketing
Lynn Hunsaker, Clear Action Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet … Continue reading
Posted in Marketing Strategy
Tagged Business Marketing Association, Clear Action, Enterprise, Influence, Lynn Hunsaker, Marketing Operations Partners, marketing strategy, NorCAL BMA
2 Comments
Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
Sometimes you win, sometimes you lose. But how often do you know the real reason why?
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Posted in Marketing Strategy
Tagged Jen Berkley Jackson, marketing insights, marketing strategy roundtable, NorCAL BMA, The Insight Advantage, win/loss studies
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A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
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How Social Changes Everything: The New B2B Approach to Brand
In the social age, if you’re not actively nurturing your influencers, monitoring your brand, and backing up your brand promises with world-class follow-through, your competition will win every time.
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Posted in Marketing Strategy
Tagged B2B, brand, Katy Keim, Lithium Technologies, marketing strategy, NorCAL BMA, reputation, social
1 Comment