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Tag Archives: NorCAL BMA
Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Leveraging Social Media in Global Launch Plans
Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading
New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer
Adrian Ott Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention … Continue reading
Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey
Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us for the next NorCal BMA Marketing … Continue reading