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Tag Archives: NorCAL BMA
How Social Technology Changes the Way You Lead: Roundtable with Charlene Li
Charlene Li, Altimeter You know about Facebook and you’ve dabbled with blogs or Twitter, but haven’t yet taken the deep plunge and dove in with your customers. You’re not alone—many business leaders avoid social technologies because they demand that you … Continue reading
Mapping Content to the Buyer’s Cycle: Best Practices for Content Marketing
John Assalian Join us for this month’s NorCal BMA Marketing Strategy Roundtable, featuring John Assalian, CEO of Viewstream, on Tuesday morning March 23 at 8am. John will discuss how content marketing can be used to attract, acquire, and engage a … Continue reading
Marketing Strategy Roundtable: The New How: Enabling the Front Lines of Change
We kicked off the Northern California Business Marketing Association (BMA) Marketing Strategy Roundtable this morning with a great presentation from Brett Olszewski, Chief Sales and Marketing Officer of K/P Corporation about Closed Loop On Demand Marketing. Mark your calendars for next … Continue reading