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Tag Archives: sales/marketing alignment
Lessons from the Aligned: CEO Impact on Sales & Marketing Strategy
Christine Crandell In the never-ending quest to find companies that know how to keep sales and marketing aligned, there are a handful of companies that have achieved this goal. Their CEOs aren’t gracing the cover of business publications, keynoting conferences, … Continue reading
Posted in Marketing Strategy
Tagged Accept Corporation, CEOs, Christine Crandell, Linda Popky, marketing strategy, NorCAL BMA, sales/marketing alignment
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