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Tag Archives: social media
A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
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Leveraging Social Media in Global Launch Plans
Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading
Posted in Upcoming Events
Tagged B2B, Cisco, global launch, Global Minds Network, internationalization, Karina Jensen, LaSandra Brill, marketing strategy, NorCAL BMA, social media
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Getting Publicity in a Web 2.0 Social Media World
Wondering how to publicize your business or organization in this new social media world? Join us for the next episode of Marketing Thought Leadership, where Dan Janal, founder and president of PR Leads Plus, tells us how to effectively get … Continue reading
Posted in Branding
Tagged Dan Janal, Linda Popky, marketing thought leadership, PR Leads, Publicity, social media, Web 2.0
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Mapping Content to the Buyer’s Cycle: Best Practices for Content Marketing
John Assalian Join us for this month’s NorCal BMA Marketing Strategy Roundtable, featuring John Assalian, CEO of Viewstream, on Tuesday morning March 23 at 8am. John will discuss how content marketing can be used to attract, acquire, and engage a … Continue reading
Posted in Marketing Strategy
Tagged content marketing, customer action, John Assalian, marketing strategy, NorCAL BMA, social media
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