Tag Archives: social media

A New B2B Approach to Brand: Learnings from Lithium

B2B marketing doesn’t have to be boring: Lose the snooze.
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Leveraging Social Media in Global Launch Plans

Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading

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Getting Publicity in a Web 2.0 Social Media World

Wondering how to publicize your business or organization in this new social media world? Join us for the next episode of Marketing Thought Leadership, where Dan Janal, founder and president of PR Leads Plus, tells us how to effectively get … Continue reading

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Mapping Content to the Buyer’s Cycle: Best Practices for Content Marketing

John Assalian Join us for this month’s NorCal BMA Marketing Strategy Roundtable, featuring John Assalian, CEO of Viewstream, on Tuesday morning March 23 at 8am. John will discuss how content marketing can be used to attract, acquire, and engage a … Continue reading

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