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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: speaker
Just a Moment for Marketing: It’s What Customers Don’t Tell You That Matters
Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don’t often tell you what they need.
Just a Moment for Marketing: It’s Not About You. It’s About Them.
Linda explains the difference between a feature and a benefit. Features are about you and your offerings. Benefits are about your customers. When in doubt, remember, it’s not about you, it’s about them – your customers.
Just a Moment for Marketing: The Best Kept Secret
Linda Popky advises: No matter how good you are, you won’t meet your full business potential if you don’t tell people what you are offering and how you can help them. That’s where marketing comes in. Don’t let yourself be … Continue reading
Just a Moment for Marketing: Practice Makes Permanent
Linda Popky advises: Actions become engrained as habits making them that much harder to change. The time to fix “wrong” actions is now, before they become part of the landscape.