Tag Archives: strategy

Just a Moment for Marketing: Throwing Good Money After Bad

Linda advises: It doesn’t pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.

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Just a Moment for Marketing: Penny Wise, Pound Foolish

Take the time to invest in a good, solid marketing program. Otherwise you make get just what you pay for.

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Just a Moment for Marketing: The Best Kept Secret

Linda Popky advises: No matter how good you are, you won’t meet your full business potential if you don’t tell people what you are offering and how you can help them. That’s where marketing comes in. Don’t let yourself be … Continue reading

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Just a Moment for Marketing: I Got Rhythm

Linda Advises: Be consistent. Once you establish a pattern that your customers recognize, you need to stick with it.

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