Tag Archives: strategy

Just a Moment for Marketing: A Marathon, Not a Sprint

Linda discusses how success in business is like a marathon – you have to go the distance! In our marketing efforts we need to consider how to build presence, to develop enduring brand equity, and to ensure we get in … Continue reading

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Just a Moment for Marketing: The View from the Other Side

Linda advises: Try looking at things from a different perspective: from the customer’s side, from your partner’s side, from your employee’s side. You may be surprised how the view really differs.

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Just a Moment for Marketing: Those Pesky Airline Customers

Linda asks: Get rid of your customers?? What message are you giving your customers; you need them.

Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Sustainability | Tagged , , , , , , , , , , , , , , , | 1 Comment

What Business Can Learn from the World Champion San Francisco Giants

This team of San Francisco Giants just kept going and refused to believe it wasn’t possible to win it all—until last night when they actually did. And there are a few key lessons businesses can take away from these World Series champions.
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