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Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: strategy
Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Posted in Customer Interactions
Tagged 24 hour customer, Adrian Ott, Consulting Magazine, Crossing the Chasm, Geoffrey Moore, NorCAL BMA, Regis McKenna, strategy, time-ographics
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The Case for Creating Market-Driven Culture
In the latest episode of MarketingThoughtLeadership, Chris Brown, Partner and CEO of MarketCulture Strategies, explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI). Listen now as Chris explains why applying marketing as a discipline … Continue reading
Posted in Marketing Strategy
Tagged christopher brown, l2massociates, Linda Popky, Market Responsiveness Index, marketcullture, marketculture strategies, marketing, marketing thought leadership, MRI, podcast, podcasts, popky, strategy
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