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Tag Archives: streaming
Top of Mind Thursday – September 7, 2023: End of the Red Envelope
This month, Netflix is ending the 25-year practice of shipping DVDs in red envelopes to subscribers. It’s estimated that over that period, the company shipped 5.2 billion DVDs to 40 million customers. Over a million people were still subscribing to … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged innovation, Netflix, streaming
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Top of Mind Thursday – August 17, 2023: Streaming Saturation
It seems like every streaming service is raising their prices and/or adding advertisements. There was a time not that long ago when American viewers turned to cable TV for entertainment programming. There was basic cable, then bundles of premium services … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged disruptive innovation, innovation, Netflix, saturated market, streaming, value proposition
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Top of Mind Thursday November 21 2019: Riding the Streaming Wave
Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV’s cable box. Content … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged amazon, Disney, entertainment, Hulu, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Netflix, streaming, Top of Mind Thursday
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