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Tag Archives: sudden acceleration
Intention vs. Actuality: Why Meaning Well isn’t Good Enough
I’ve recently noticed a rash of situations where something untoward or inappropriate happens and the reaction of the individual responsible is to say, ” But my intentions were good. I didn’t mean for that to happen.” It’s become part of … Continue reading
Posted in Marketing Strategy
Tagged actuality, customer trust, intention, meaning well, sudden acceleration, Toyota
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From Tylenol to Toyota..Lessons in How to Handle Trouble
For years, marketers have used the case study of the 1982 Tylenol poisoning crisis as a textbook example of how to handle a product crisis. Within days of finding that Extra Strength Tylenol had been tampered with, causing 7 deaths … Continue reading
Posted in Marketing Strategy
Tagged crises management, recall, sudden acceleration, tainted product, Toyota, Tylenol
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