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Tag Archives: The Measurement Standard
How to Measure the Effectiveness of Social Media — REALLY!
In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media. Listen now.
Posted in Marketing Accountability
Tagged Katie Payne, Linda Popky, marketing thought leadership, social media measurement, The Measurement Standard
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