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Tag Archives: Toyota
Top of Mind Thursday April 10, 2014: I Can’t Recall
“I can’t recall” is the language we’ve traditionally heard from reluctant witnesses when asked a question they really don’t want to answer. But these days it seems to relate more and more to auto manufacturers. GM is embroiled in controversy … Continue reading
Intention vs. Actuality: Why Meaning Well isn’t Good Enough
I’ve recently noticed a rash of situations where something untoward or inappropriate happens and the reaction of the individual responsible is to say, ” But my intentions were good. I didn’t mean for that to happen.” It’s become part of … Continue reading
From Tylenol to Toyota..Lessons in How to Handle Trouble
For years, marketers have used the case study of the 1982 Tylenol poisoning crisis as a textbook example of how to handle a product crisis. Within days of finding that Extra Strength Tylenol had been tampered with, causing 7 deaths … Continue reading