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Tag Archives: value proposition
Top of Mind Thursday – August 17, 2023: Streaming Saturation
It seems like every streaming service is raising their prices and/or adding advertisements. There was a time not that long ago when American viewers turned to cable TV for entertainment programming. There was basic cable, then bundles of premium services … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged disruptive innovation, innovation, Netflix, saturated market, streaming, value proposition
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Branding Gotchas: When Going Too Broad Produces Less Impact
As a marketing and brand consultant, I am often asked to review value propositions of organizations, small businesses and individuals. One common mistake I see frequently is the value proposition that is so broad and all encompassing that it says … Continue reading
Posted in Marketing Strategy
Tagged branding, Linda Popky, more with less, value proposition
Comments Off on Branding Gotchas: When Going Too Broad Produces Less Impact