What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Virgin
The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
Continue reading
Posted in Marketing Strategy
Tagged business travelers, Continental Airlines, customer service, Delta, frequent fliers, JetBlue, merger, profitability, Singapore, Southwest, United Airlines, Virgin
Comments Off on The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
Why the Spirit Doesn’t Move Me…and Other Lessons from Air Travel
It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services. The latest episode involves Spirit Airlines’ recent decision to charge passengers for carry-on luggage. This comes after most … Continue reading
Posted in Hall of Shame
Tagged charge for carryon bags, customer service, Delta Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin
2 Comments