Disciplined Marketing: A Better Way to Build A Professional Services Practice
We’ve noticed that many consultants get stuck trying to market their practices – not because they don’t have enough ideas for marketing, but because they have too many.
We see consultants with stacks of half-finished marketing campaigns, assorted white paper ideas, lists of potential speaking opportunites, or piles of new content. The problem is they never get these things organized, prioritized and completed in a way that helps them grow their business.
That’s why we’ve created Disciplined Marketing™, a focused approach to marketing that’s designed for consultants and small business owners. The core of this approach is a sound strategy for attracting, winning and retaining great clients in your target market.
This teleseminar is designed for consultants, professional services firms, small business owners, and anyone who wants to understand how to better use marketing to build their business.
Regards,
Robbie Kellman Baxter and Linda Popky
Disciplined Marketing: A Better Way to Build A Professional Services Practice
This seminar covered:
- What is Disciplined Marketing and Why is it So Important?
- The 7 Elements to Build A Disciplined Marketing Plan
- Case Studies of consultants and professional services providers who are using disciplined marketing practices successfully
- Plus our Disciplined Dozen: Twelve powerful ideas you can use to drive your business forward immediately.
Advanced Disciplined Marketing: Taking Your Practice to the Next Level
Need help figuring out how to prioritize your marketing activities to move your practice forward?
Robbie Kellman Baxter and Linda Popky have developed a new disciplined marketing teleseminar especially for established consultants.
If you are already making a six figure income, have a basic website established, and have had marketing success with at least one key marketing program (such as a newsletter, speaking or a published book), this teleseminar is for you.
This seminar covered:
- Best Practices: Squeezing Value from Content, Client Outreach Programs, Growing Your Contact Database, and more.
- Right Time to Write: When to Focus on Articles vs. a Published Book
- Depth vs. Breadth? When it make sense to stay the course vs. adding new marketing activities to the mix.
- Case Studies of consultants and professional services providers who are using disciplined marketing practices successfully
- Plus our Eight to Accelerate:: Eight powerful ideas you can use to accelerate your marketing efforts and drive your business forward
A Related ebook:
Disciplined Marketing for Building a Professional Services Practice
By Robbie Kellman Baxter and Linda Popky
This e-book is right for you if you are a consultant, professional services provider, or small business owner who would like to expand your business by more effectively using marketing initiatives.
You don’t need to be a marketing expert. In fact, we’ve designed this material for those of you for whom marketing is not your main area of expertise. You probably have a lot of great ideas about how you might market your business, but you may lack the money, time, or expertise to do everything you want to do. The purpose of this e-book is to help you focus on the right activities that will get you the results you need. We are assuming that you have tremendous value to add, and a unique area of functional or process expertise that will dramatically improve the condition of your clients. And we want to help you to get the word out and have ample opportunity to make a positive impact.
When you read this e-book, you will see a lot of examples of the different approaches successful consultants have taken to use marketing to achieve their goals. We hope that the combination of abundant examples and a lean, easy-to-use framework will inspire you to take a more focused approach to marketing and that you will be able to measure the impact of your investment.
If you’d like to build your business, expand into new markets, or more effectively reach existing customers, this e-book is for you.
