Last year Arrowhead Water informed me that they were making my home water deliveries less frequent to accommodate their needs, not mine. They would also give me more water bottles to make sure I was covered for the longer duration, which, to me, looked like a way to push more product to the customer.

This month an insert in my bill tells me that starting immediately they have a minimum purchase requirement for deliveries. So now, not only are deliveries less often, but I’m also required to buy more. Is this supposed to be improved customer service?

Perhaps someone should tell Arrowhead (and their corporate parent Nestle) that they ought to be working harder to convince me to buy their products–not making it more difficult. Today’s customers know they have a myriad of options to choose from–including no longer buying bottled water but using tap water instead to be environmentally conscious. So shouldn’t suppliers be taking care of *me* the customer, instead of *them* the supplier?

This strategy is pretty washed up to me.