To Sell is Noble: The Link Between Purpose and Performance

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To Sell is Noble: The Link Between Purpose and Performance

Posted on June 19, 2013 by Leverage2Market

Lisa Earle McLeodLisa Earle McLeod
McLeod and More
www.McLeodandmore.com

Lisa Earle McLeod is a sales leadership consultant and best-selling author. Companies like Apple, Kimberly – Clark and Pfizer hire her to help them create passionate purpose-driven sales forces. Her new book is Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has appeared on the Today Show and she writes leadership commentary for Forbes.com.

In this podcast, Lisa discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.

ListenListen to this podcast.

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