Last week, I got sick while traveling. All the signs pointed to COVID: fever, body aches, fatigue, etc. Seemed like this was a slam-dunk. I even had the Paxlovid all queued up and ready to go.
Except it wasn’t. Five COVID tests (including 2 PCRs!) were all negative, as were a series of other tests. Yet, I still had double pneumonia and a fever that wouldn’t quit. Finally, late yesterday, the combination of drugs, supplements, and other treatments kicked in, the fever broke, and I’m on the way to recovery.
Here’s the thing: Everyone I talked to was pulled to what seemed the most obvious cause–and that was wrong.
Often, it makes sense to go with the simplest explanation. But sometimes what seems to be the obvious answer isn’t. It’s human nature to try and put things in categories, give unknowns a name, reduce the number of possible causes. While that works some of the time, sometimes we need to dig deeper to figure out what’s really happening.
Occam’s Razor says the simplest solution is usually correct. But sometimes that Razor ain’t so sharp.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com