Top of Mind Thursday – December 12, 2024: Sickness in the System

Monday, after an intense manhunt, police in Altoona, PA arrested the man suspected of killingLeverage2Market Logo United Healthcare CEO Brian Thompson the previous week.

‘The killing has captured the attention of the country, with many people expressing more outrage about the way United Healthcare treats its customers than about the murder itself.

All health insurance companies deny coverage to insured patients as part of their business model. But UHC has a denial rate more than double that of its competitors. We know the alleged murderer had serious medical issues over the last few years, but we don’t yet know if he felt personally harmed by UHC.

My family has experienced UHCs mistreatment firsthand. But we didn’t 3D print a gun and stalk its CEO. Being treated poorly by a company is not a justification for murdering its executives. If it were, we’d have dead execs everywhere we turn, because someone, somewhere has an ax to grind with just about every company on the planet.

The American health care system has serious problems. Too often, people treated for serious illness wind up in bankruptcy because of exorbitant bills they can’t pay. Even worse, people die—not because their illness is untreatable, but because their insurance company refuses to approve the medical care that would save them.

The solution is not to kill the executives and extoll the murderers, but to use this as a chance to shed light on the problem so it can be properly diagnosed and treated. Otherwise, we are likely to see the problem of violence grow and metastasize. And that cures nothing.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Current Affairs, Top of Mind Thursday Memo and tagged , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats