This makes you wonder if there are any Yahoo accounts that haven’t been hacked.
It also makes clear that today we need to expect that large scale data breaches will happen. As security measures improve, so do hacking capabilities. But those sites that don’t work aggressively to keep up are easier targets and more likely to be hacked.
As businesses, we need to be diligent in doing everything we can to keep customer data secure., knowing this is a moving target.
As consumers, we need to be aware that whatever is being done may not be enough. Breaches will happen. We need to be diligent in not exposing sensitive data any more than necessary, watching for signs that a breach may be impacting us personally, and taking action if that happens.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com