Top of Mind Thursday December 17, 2015: The Power of the Force

Top of Mind Thursday

Unless you’ve spent the last 6 months holed up on the planet Tatooine, you probably know that the latest installment in the Star Wars franchise premieres this week.

Leverage2Market Logo

Starting at midnight tonight, The Force Awakens will be hitting theatres with a power that may be unprecedented.

But the marketing force has been in motion for a long time. From a huge selection of themed merchandise to product tie-ins from everything from cars to sandwiches to appliances, the force has been hitting us for months and will likely continue to do so.

Advance sales for the movie are expected to shatter records, with some people buying tickets to see the film multiple times–before they even know how good it is or if they’ll really like it.

The force at work here has nothing to do with Jedi knights. It’s about branding. When you have a brand as powerful as Star Wars that engenders fierce loyalty from fans that lasts for decades, you can create this kind of all-encompassing fervor.

What are you doing to build this kind of loyalty? Is the force strong with your customers?

To subscribe, please click here.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


 

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats