Filmmaker Sony Pictures has been scrambling to recover from a recent cyberattack, now blamed on the North Korean government.
The hack focused on the release of Sony’s upcoming film, The Interview, which detailed a fictional assassination of the North Korean leader. Embarrassing emails from Sony execs about prominent celebrities have already been circulated, and the hackers appear to have gained access to much more sensitive information about Sony.
As a result of threats against movie theaters that ran the movie, the studio yesterday pulled the release of the film. It was a logical decision, given that most major theater chains had backed away from the film as a result of the threats.
Interestingly, a film that may not previously have stood out from the crowded pack of holiday offerings is now on everyone’s mind and has gotten more publicity worldwide than anyone could have ever imagined.
But what kind of precedent are we setting by allowing hackers and foreign governments to control the entertainment choices in American theaters? What example are we setting for the next group of cyber thugs who holds us hostage?
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
