We’ve now used almost every day of the week to target holiday sales. The question is whether any of this is working anymore.
Online sales for Cyber Monday started as much as a week earlier. Black Friday specials went for days afterwards. All of the special events seemed to meld together.
Does this attract more shoppers or just create so much noise they all tune out? It’s too early to tell, but physical store sales were down this past weekend from previous years. I can attest to that personally–our visit to the mall on Sunday found more promotions than shoppers.
Maybe REI was on to something by closing on Black Friday…
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