Top of Mind Thursday – February 20, 2025: Forever Young

Leverage2Market Logo

You may have noticed that your Jewish friends and colleagues are not quite right today.

If they seem out of sorts and distracted, it may be because this morning, in a bizarre spectacle, Hamas returned the bodies of 4 murdered hostages to Israel.

This included one of the oldest hostages, Ofed Lifshitz, and the two youngest hostages, Ariel and Kfir Bibas, along with their mother Shiri.

For more than 500 days, Israelis and Jews around the world have been watching and waiting, hoping by some miraculous chance these babies—4 years old and 9 months old, respectively, when kidnapped—would be returned alive.

We knew the chances of two little red-haired boys being alive more than 16 months after their abduction was slim, yet we held on to hope.

Today, not only was their fate revealed, but the charade Hamas created to facilitate their return reinforced the horrific nature of their captors. The bodies were desecrated with Hamas propaganda in the coffins. The coffins were locked and turned over without keys to open them. There was even concern that the coffins might be boobytrapped with bombs, as these kind of tricks had already been used against the IDF in Gaza.

Even worse, Gazan families with children were brought to the transfer site to cheer as this spectacle unfolded—reinforcing again that there appear to be no innocent civilians in Gaza.

As horrible as today’s events were, these were not the only children murdered on October 7th. And they won’t be the only ones targeted for murder if Hamas is allowed to continue to thrive.

To quote former Israeli Prime Minister Golda Meir,

When peace comes we will perhaps in time be able to forgive the Arabs for killing our sons, but it will be harder for us to forgive them for having forced us to kill theirs. Peace will come when the Arabs will love their children more than they hate us.

Until then, unfortunately, too many children will die, forever young.

May the memories of those returned today, and all those who were killed since Oct 7th, be for a blessing.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Top of Mind Thursday Memo and tagged , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats