Top of Mind Thursday – January 12, 2023: This Won’t Fly

Leverage2Market Logo

Yesterday, for the second time in a little over 2 weeks, air travel in the US ground to a halt.

This time, the problem was not weather-related, but due to the failure of FAA NOTAM software–an application that informs pilots of real-time restrictions and flight hazards. Without this software, every flight into and out of the US was grounded.

How did this happen? Someone inadvertently overwrote a key piece of code while conducting software maintenance–causing the entire system to fail.

These things happen all the time, but usually there’s a backup system, or some sort of redundancy that kicks in. Not the case here–perhaps because this particular system dates back to the 1940s and has yet to be modernized and updated. Instead, everything stopped.

It’s a bit frightening to think that a key piece of our transportation infrastructure could be brought down so easily. Imagine what might happen in the case of an actual cyberattack!

The FAA software in question is way overdue for replacement–as is the Southwest software that caused such a mess over the holidays. It’s logical to expect both of these organizations will now be prioritizing fixing these particular situations.

But how many other time bombs lay out there in other organizations and critical systems? Do we have to wait until another key system crashes to find out?

The only thing more expensive than modernizing critical infrastructure is what happens when you don’t.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats