Yesterday was New Year’s Day. Welcome to 2025.

We tend to put a lot of expectation on the start of a new year. We create resolutions to change our habits, start new activities, stop old ones, and make long-awaited changes.

But after a fairly short period of time, just about all of those resolutions fade away. We go back to our old way of eating, exercising (or not), and we slink back to the same old grind. In the old days, we did need to remember to write the correct new year on our checks, but who writes checks any more?

The problem is things don’t change because the calendar turns a page. Things change because we change, and we change because we decide that either the old way is no longer working, or there’s a much better upside for us if we try something different.

So this year, instead of making a list of resolutions that aren’t likely to be any more successful than those you made last year, stop and think about what really needs to change. Ask yourself if you’re ready to put in the effort to make those changes stick.

And, if the answer is, “Probably not,” skip the New Year’s resolutions bandwagon. Instead, think about what new things you might be ready to take on later in the year, then think about what needs to happen between now and then to make that effort successful.

Just know that the definition of insanity is doing the same thing again and again and expecting different results. Try a new approach instead. You’ve got all year in front of you.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com