Top of Mind Thursday January 25, 2018: Turning the Tide

Top of Mind Thursday

Never underestimate the ability of people to miss  humor and treat satire as real.

Leverage2Market Logo

Several years ago, The Onion published a satirical piece about how best to eat Tide detergent pods, which are brightly colored and look a bit like candy. Last year, a college humor publication picked up the theme. As a result, someone created the Tide Pod Challenge, complete with YouTube “how to” videos.

To be perfectly clear: these are plastic wrapped pre-portioned detergent packets. They are NOT food, and can cause significant harm if ingested. Manufacturer P&G has worked to make their packaging child proof and warn that these are not to be ingested. Still, the Tide Pod Challenge continues.

How do you make your product satire proof? In an age, when people really believed child sex slaves were being held in the basement of a pizza parlor in Washington, DC, it’s hard to dismiss the danger of fake news  (Here’s a hint: the pizza parlor didn’t have a basement.).

To start, always look closely at the news source before believing what you see and hear online. Some sources are known to be satirical; others are known to be highly partisan to one political party or the other.

Remember that in today’s world anyone can be an expert, create an official looking video, and make a credible statement. Even the Pope has spoken out about the danger of fake news.

It’s only when we take the time to stand back, apply good judgment, and be vigilant about exposing those stories that don’t make sense that we can start to turn the tide and clean up the fake news mess.

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Best Practices, Consulting, Marketing Strategy, Marketing Success and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats